A store that offers a wide variety of shoes for men, women, and children would most likely be considered a(n)
A. department store.
B. specialty retailer.
C. category killer.
D. off-price retailer.
E. warehouse showroom.
Answer: B
You might also like to view...
Should Snuggle liquid fabric softener be positioned as a premium product? What are the advantages and disadvantages of pricing this product with a low-pricing strategy?
What will be an ideal response?
Identify a psychological need that you should analyze when learning about the audience for an oral presentation
A) age B) organizational status C) attitudes D) education E) demographics
Sav-More SupermarketsObservers of the supermarket industry see no letup in the use of checkout-counter-based target marketing. Sav-More supermarkets have installed an electronic marketing system in their stores. The system allows the stores to do more direct mail promotions by combining the current Sav-More's check cashing cards with the new Sav-More's Bonus Club frequent-shopper cards. The new system uses bar-code scanners and magnetic cards issued to shoppers to track all purchases. As with most customer databases, demographic information is gathered for subsequent offers to frequent-shopper club members, and psychographic information is tracked whenever customers use the magnetic strip cards to make purchases. Generally, marketing to these consumers achieves better results than free-
standing insert (FSI) coupons.Refer to Sav-More Supermarkets. Edisto decided the best way to determine what is causing the drop in orange juice sales was to conduct a survey among shoppers in the frozen food section of Sav-More. The data Edisto collected are called _____ data. A. single-source B. secondary C. representational D. primary E. dichotomous
Why may the cost of a divisional structure sometimes exorbitant?
What will be an ideal response?