Rational appeals are generally appropriate when a product is expensive or important to health, security, or financial success
Indicate whether the statement is true or false
True
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Which of the following statements about Groupon is most accurate?
A. In the alternative evaluation stage of the consumer purchase decision process, many Groupon customers focus on place or distribution as the most important evaluative criterion. B. The typical Groupon user is a 35- to 45-year old male with an average income of about $25,000 who is looking for a great deal. C. The Groupon purchase decision is made online and then confirmed by a telephone call when enough consumers agree to the offer and the "deal tips." D. A Groupon "deal of the day" e-mail may trigger a need in a consumer's problem recognition stage of the purchase decision process to do (buy) something they may not ordinarily do. E. Generally, Groupon consumers rarely follow the purchase decision process like they do for other consumer offerings because they do not have time for an information search.
A weak moral person and weak moral manager would generate a reputation of _____________ leadership.
a. Unethical b. Ethical c. Hypocritical d. Inconsistent
A tablet computer has a flat screen that uses a mouse or fingertip for input instead of a keyboard. Similar to PDAs, tablet PCs use a writing pen or stylus to write notes on the screen and touch the screen to perform functions such as clicking on a link while visiting a website.
Answer the following statement true (T) or false (F)
The key to creating a work standard is defining ________
Fill in the blanks with correct word