Changing a problem culture to create better alignment with strategy generally does NOT involve
A. using company gatherings and ceremonial occasions to praise individuals and groups that display the desired new cultural traits and behaviors.
B. both symbolic and substantive actions by executives to implant new cultural behaviors.
C. altering the company's financial objectives.
D. designing compensation incentives that boost the pay of teams and individuals who display the desired cultural behaviors and hit change-resisters in the pocketbook.
E. replacing old-culture managers with new-breed managers.
Answer: C
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