Roubov Inc. is a chain of American department stores that sells clothing, furniture, home appliances, and toys.It buys its goods in large quantities directly from a manufacturer. Based on this information, Roubov Inc. most likely makes use of a(n) _____
a. retailer channel
b. wholesaler channel
c. agent channel
d. directchannel
ANSWER: a
Roubov Inc.makes use of a retailer channel. A retailer channel is most common when the retailer is large and can buy in large quantities directly from the manufacturer.
You might also like to view...
________ are the most concentrated sector of the retail industry in the U.S.
A. Drugstore chains B. Apparel stores C. Food and beverage services D. Fitness centers E. Home improvement centers
Requests for recommendations are generally organized using what approach?
A) Question and answer B) Direct C) Indirect D) Persuasive E) Free form
After establishing marketing objectives, the next step in the marketing planning process is ________
A) conducting a marketing audit B) developing marketing strategies C) creating the marketing mix D) formulating the marketing plan E) allocating resources to achieve the objectives
Complete the table to show how each type of employee pay is generally stated
Employee pay Generally stated as Salary Wages Commission Bonus Benefits What will be an ideal response