As your textbook explains, connotative meaning gives words their ________ power.

A. logical
B. ethical
C. definitional
D. emotional
E. rhythmical


Answer: D

Communication & Mass Media

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To increase the perceived value of movies on a premium cable service, the most important consideration is gaining

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__________, or emotion, can in some scenarios be the most persuasive of the appeals

a. Pathos b. Logos c. Helos d. Ethos

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Ethical speakers _________________________.

a. tell the truth b. fully credit sources for their ideas c. show consideration for the point of view of others d. do all of the above

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During a question-and-answer session, you should direct your answer solely to the person who asked you the question.

Answer the following statement true (T) or false (F)

Communication & Mass Media