Procter & Gamble introduced Old Spice High Endurance antiperspirant, targeted to teenage boys who don't watch much TV. P&G did grassroots marketing including handing out samples at skateboarding events and sponsoring a contest for the "high-school football player of the year." P&G emphasized which promotional element in this example?
A. sales promotion
B. public relations
C. word-of-mouth
D. advertising
E. personal selling
Answer: A
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Which of the following is the least likely means a company might choose to meet the needs of international investors?
a. Translation of financial statements or annual reports into the language of the user. b. Denomination of the financial statements in the currency of the country where the financial statements will be used. c. Mutual recognition in which one country accepts the financial statements of another country for regulatory purposes such as listing on stock exchanges or filing annual reports. d. Partial or complete restatement of financial statements to the accounting principles of the financial statement users' country.
A firm can successfully break through the clutter of competitors who are making similar claims by
A) taking its message global. B) organizing edgy, barely legal publicity stunts. C) over-inflating product benefits. D) relying solely on non-media connectors. E) finding the right hook for its pitch to target media.
Rodney has properly requested the opportunity to review his own records compiled and stored by an agency. No valid exemption exists, yet he is denied access. If he chooses to sue, he must file suit within how many years?
a. One year b. Two years c. Three years d. Four years