Dennis, a senior manager at VST Corporation, is considering the acquisition of a revolutionary water treatment technology from a small development firm. The asking price is $5 million. However, the environmental uncertainty of the water treatment marketplace is both complex and dynamic. Dennis wants to acquire the new technology but seeks to manage the risk associated with his decision, or "hedge his bets." Key elements of his risk management strategy might be to
A. decide upon a clan (collaborate), adhocracy (create), hierarchy (control), or market (compete) culture from which to market the technology.
B. diversify, merge, divest, prospect, or defend the technology.
C. gain competitive intelligence through environmental scanning, develop business scenarios, forecast sales, and benchmark the technology.
D. buffer, smooth, and empower in order to manage the technology supply chain.
E. establish visible artifacts; develop symbols, rites, and ceremonies; and develop stories about the technology.
Answer: C
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