Any recurring sequence of points above and below the trend line lasting less than one year can be attributed to the cyclical component of the time series
a. True
b. False
Indicate whether the statement is true or false
False
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The uncontrollable forces in a marketing decision involving social, economic, technological, competitive, and regulatory forces are referred to as ________.
A. a marketing ecosystem B. the 5 Fs of marketing C. environmental forces D. a business sphere E. business conditions
Cultural branding is essential for small firms, but ineffective for large companies
Indicate whether the statement is true or false
In a life insurance policy, an insurable interest need not exist at the time of the insured's death
Indicate whether the statement is true or false
If the Fed uses the federal funds rate as an interest rate target, fluctuations in the reserves demand curve will cause ________ to fluctuate
A) nonborrowed reserves B) the federal funds interest rate C) Treasury bill interest rates D) the inflation rate