What does activity-based costing do for organizations?
a. Gives accurate view of the costs of service
b. Enables companies to build individual customer P&L statements
c. Creates a synergy between customers and suppliers
d. Develops a history of transactions for the customer
e. Both A and B
e. both a and b
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Personalized advertising that uses postal mailings, phone calls, and e-mail messages is known as
A) direct marketing. B) mass marketing. C) indirect marketing. D) interactive marketing.
A system of accounts that measures the transactions of goods, services, income, and financial assets between domestic households, businesses, and governments and residents of the rest of the world during a specific time period is the
A) capital account. B) current account. C) balance of payments. D) balance of trade.
The bulk of exports from industrial countries are
a. manufactured goods b. primary products c. agricultural goods d. raw materials e. raw sugar products
The aggregate demand curve:
A. shows the relationship between the overall price level and the level of total demand. B. shows the price level on the horizontal axis and output on the vertical axis. C. is upward-sloping, which is counter to the individual demand curve. D. shows the relationship between the price of goods and services and the level of total demand.