The visual part of an ad is processed more elaborately than the textual part, a phenomenon Childers et al. (1986) called the ______.
a. picture superiority effect
b. no-one-reads-now effect
c. vision-over-verbs hypothesis
d. sketchpad advantage
Ans: A
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a. ?similarity b. ?physical attractiveness c. ?matching d. ?proximity
What percentage of CEO positions is held by African Americans and Hispanics?
A. Less than 1% B. 3% C. 7% D. 11%
Which of the following is a common characteristic of all anxiety disorders?
A. Having numerous specific phobias B. Possessing excessive, persistent fear C. Losing a sense of personal identity D. Having sporadic, intense panic attacks
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A) algorithms B) heuristics C) both top-down and bottom-up processing D) salient landmarks E) both route and survey knowledge all of the above