Explain the three factors of source credibility
What will be an ideal response?
Students should discuss competence, trustworthiness, and caring/goodwill.
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What does advertising deliver that uncontrolled media cannot?
a. objectives and goals b. precise messaging and brand images c. the image you want to go with the copy you send d. the client’s exact message
Although communication can be considered both transactional and interactional, the prime function of the communication source/sender is to
A) send the intended message. B) serve only as the sender. C) initiate the message. D) decode and evaluate the message. E) respond.
Ethnocentrism is
A) self-centeredness. B) belief in the rightness of religious convictions. C) classifying people in terms of stereotypes. D) belief that one?s way of life is superior.
Assuming the heart beats once every second, how many times does the heart beat in 1 week?
What will be an ideal response?