Compare and contrast local and individual marketing
What will be an ideal response?
Local marketing involves tailoring brands and promotions to the needs and wants of local customer groups — cities, neighborhoods, and even specific stores. Advances in communications technology have given rise to new high-tech versions of location-based marketing. Local marketing has some drawbacks, however. It can drive up manufacturing and marketing costs by reducing the economies of scale. It can also create logistics problems as companies try to meet the varied requirements of different regional and local markets. Still, local marketing helps a company to market more effectively in the face of pronounced regional and local differences in demographics and lifestyles. In contrast, individual marketing involves tailoring products and marketing programs to the needs and preferences of individual customers. Individual marketing has also been labeled one-to-one marketing, mass customization, and markets-of-one marketing. Today, new technologies are permitting many companies to return to customized marketing. More detailed databases, robotic production and flexible manufacturing, and interactive communication media such as cell phones and the Internet have combined to foster mass customization. Mass customization is the process by which firms interact one-to-one with masses of customers to design products and services tailor-made to individual needs.
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The totals of the Adjusted Trial Balance columns on a work sheet will always be the sum of the Trial Balance column totals and the Adjustments column totals
Indicate whether the statement is true or false
Agencies that regulate state-chartered banks, worker's compensation, state universities, and state taxes are assigned duties by the ________
A) administrative law judges of the state B) state legislature C) judicial branch of the government D) president and Congress
Which statement about positive language is not correct?
A) It is more likely to help achieve your objectives than negative language. B) It builds and maintains goodwill between you and your reader. C) It often provides more information than negative language. D) It stresses what can be done instead of what cannot be done. E) It detracts from your ability to persuade the reader.
"A special arrangement of machinery and equipment to focus on production of a single product or group of related products" describes what layout type?
A) fixed-position layout B) intermittent production C) job shop D) work cell E) warehouse layout