After selecting a target market and a retail mix, the final element in a retail strategy is the retailer's approach to
A. identify all potential wholesalers.
B. build a sustainable competitive advantage.
C. identify possible channels of distribution.
D. identify all possible channels of communication.
E. manage the logistics of the product.
Answer: B
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Which of the following questions about a proposed action is NOT a key question in Bagley's ethical decision tree?
A. Is it legal? B. Does it maximize shareholder value? C. Is it ethical? D. Would it be ethical not to do it? E. Should the effect of it be disclosed to shareholders?
Which of the following is the type of advertising that the media run free of charge?
A) product advertisements B) advocacy advertisements C) public service advertisements D) institutional advertisements E) local advertisements
Which of the following is a self-avowed goal of the Financial Services Authority (FSA)?
A) to maintain confidence in the global financial system B) to promote the government's understanding of the financial system C) to help reduce financial crime D) to secure the right degree of protection for administrative agencies
Which of the following is not generally required in order to have a valid contract?
a. Mutual assent. b. A lawful purpose. c. Fairness of the bargain. d. Parties who have contractual capacity.