Discuss the tensions between precision and accuracy and between reliability and accuracy. What are the tradeoffs for reliability in creating an accurate measure? What are the tradeoffs for validity in creating a highly reliable measure?

What will be an ideal response?


See pages 127 for a brief description of the tradeoffs in this tension. In short, students should address how creating a particularly reliability instrument often extinguishes the richness of meaning that comes from less “precise” measures. On the other hand, creating a measure that enables greater richness will necessarily make reliability more difficult to establish.

Communication & Mass Media

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In an ethical dilemma, when you adopt a solution that does the greatest good for the greatest number of people, you are applying a philosophy known as

A) utilitarianism B) the Potter Box C) the golden mean D) the veil of ignorance E) values-driven public relations

Communication & Mass Media

As listed and described in the textbook, set forth the four key rules that are important to understand when the government engages in a prior restraint on speech.

What will be an ideal response?

Communication & Mass Media

Creating a questionnaire to determine beliefs and attitudes toward a topic is a good way to assess the audience's psychological approach to a topic

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following statements about active listening is FALSE?

A. Active listening is characterized by movement, change, and responsiveness on the part of the listener. B. Active listening implies feedback to the speaker. C. Active listening and empathic listening are exactly the same thing. D. Active listening is "involved listening with a purpose."

Communication & Mass Media