The largest source of new product ideas is:
A. customers.
B. the federal government.
C. the entrepreneur's research and development.
D. the U.S. Patent Office.
Answer: C
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Which type of psychographic study places a large sample of respondents into homogeneous groups based on similarities of their overall preferences?
A) General lifestyle segmentation B) Lifestyle profile C) Product-specific segmentation D) Product-specific profile
Assume that Boxer Company can no longer satisfy the going concern assumption. If that is the case, how should each of the following be presented on Boxer's financial statements?
a. Land b. Depreciation expense on production equipment c. Merchandise inventory d. Prepaid insurance
Customs and taboos are culture-bound and should be taken into consideration when products are marketed in a foreign environment.
Answer the following statement true (T) or false (F)
What is the core purpose of buying insurance?
A) Protect your wealth and assets B) Make sure you make money on any claim C) Insurance is an expense a careful investor needs to minimize D) Make sure you leave an estate when you are gone