The original collector and interpreter of information or data is called a _____ source
Fill in the blanks with correct word
primary
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The ________ model assumes that potential customers must pass through a series of stages beginning with initial lack of brand awareness and ending with ultimate purchase
a. communicative functions b. positioning c. five-stage developmental d. hierarchy of effects
According to the text, there is no correlation between reaching a consensus and behaving ethically
Indicate whether the statement is true or false.
Armando is stuck on a level of a video game and, after a few minutes of trying, pulls up a video walkthrough to help him out. His reliance on interactive media corresponds with which issue?
a. “echo chamber syndrome” b. reduction in memory, intuition, or critical thinking skills c. challenges in evaluating information d. crowdsourcing
There is some element of risk involved when someone expresses ideas, facts, and opinions in a group
Indicate whether the statement is true or false