Ceremonial speeches tend to

A) address the question of how to solve human problems.
B) focus on values that draw people together.
C) concern themselves with matters of justice.
D) promote unified groupthink.
E) include refreshments afterwards.


B

Communication & Mass Media

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What is the universal audience?

A) an imaginary audience made up of all reasonable people B) an imaginary group also known as the general public C) a predicted group of all the people who will hear about a speech D) a large group of culturally diverse listeners E) a specific audience which the speaker has thoroughly analyzed

Communication & Mass Media

According to your textbook, one key to using emotional appeal ethically is to make sure it is appropriate to the speech topic.

Answer the following statement true (T) or false (F)

Communication & Mass Media

The first step in initiating a conversation should involve ___________

a. stating the business b. indicating cooperation c. making a request d. giving a greeting or opening

Communication & Mass Media

The environment or situation in which a speech occurs is called the:

A. context B. feedback C. channel D. message

Communication & Mass Media