When false information is added to journalistic accounts, as in the Cantrell case, this falls into the kind of false-light situation called
a. distortion
b. embellishment
c. fictionalization
d. None of the above
b
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Think about the four quadrants of the brain identified by Ned Hermann. Select one "self" and describe an individual whose thinking is dominated by that quadrant.
What will be an ideal response?
What is a product’s brand?
a. The logo printed or embossed on the packaging. b. All tangible and intangible dimensions that give the product value. c. The people who work for the company. d. The advertising materials for the product.
Compare this case with Case Study 13.2 (Flunking History: Umbro and the Holocaust). What similarities and differences do you find in how the two companies created and responded to the crises?
What will be an ideal response?
We use symbols, which are abstract, to organize our perceptions. This is one reason our perceptions are sometimes distorted.
a. True b. False