What is competitive intelligence and how does it help companies in making their marketing decisions?
What will be an ideal response?
Competitive intelligence may be defined as the process of enhancing marketplace competitiveness through a greater understanding of a firm's competitors and the competitive environment. This process is unequivocally ethical. It involves the legal collection and analysis of information regarding the capabilities, vulnerabilities, and intentions of business competitors, conducted by using databases and other "open sources" and through ethical marketing research inquiry.
Competitive intelligence enables senior managers in companies of all sizes to make informed decisions about everything from marketing, R&D, investing tactics to long-term business strategies. It is a crucial part of the emerging knowledge economy. By analyzing rivals' moves, competitive intelligence allows companies to anticipate market developments rather than merely react to them.
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Which of the following is an operational component of marketing channel performance?
A) product assortment B) sales revenue C) service quality D) customer value E) profitability
Describe the fundamental ideas underlying the classical viewpoint to management, and give at least one example of a modern practice that has its roots in this view. Compare and contrast its two approaches.
What will be an ideal response?
The population of Djibouti is approximately 810,179,700. To serve the communication needs of this nation, there is one Internet service provider, two AM radio stations, two FM radio stations, and one television station
There are only 8,000 telephone lines in the whole country. This is a partial description of Djibouti's ________. A) gross national product (GNP) B) business cycle C) economic infrastructure D) standard of living E) gross domestic product (GDP)
Compare the European airline industry at the beginning and at the end of the 1990s. What changed? How did airline companies react to these changes?
What will be an ideal response?