The ______ is an organized format that allows you to put your ideas before other members of your agency, your boss, and eventually your client.
A. brand
B. objective statement
C. support statement
D. creative brief
D. creative brief
Communication & Mass Media
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The first goal of the speech introduction is to gain the attention of the audience
Indicate whether the statement is true or false
Communication & Mass Media
If your friend tells you about his bad day, you are more likely to provide support.
a. true b. false
Communication & Mass Media
According to Ogden and Richards, the three elements necessary for communication are _______
a. interpreter, symbol, and referent b. sender, interpreter, and receiver c. sender, receiver, and message d. symbol, sender, and receiver
Communication & Mass Media
Critical thinking is an important theme of the field of communication
Indicate whether the statement is true or false
Communication & Mass Media