Going to the DogsDemand for pet services is greatly increasing across the United States. In fact, Americans will spend nearly $44 billion dollars on their pets this year. Many American dog owners are seeking out "doggy daycares" that are more like a resort or spa than an ordinary kennel for their canine companion. Daycare services for dogs now include toy rooms, outside play areas, doggie massages, treadmills, swimming pools and cushy beds for nap time. Pet owners can watch their pets via a Web cam and some doggy daycares have a phone where owners can talk to their dog when they feel their pet needs to hear their voice. Rates vary from $20 to $45 a day per pet, depending on the amenities that the pet owner chooses.Refer to Going to the Dogs. Central Bark Doggie Day Care currently has 31
locations, with a new Gainesville, FL location coming soon. With the opening of competition in the form of Camp Bow Wow and others, it appears that the dog daycare product is moving into the _____ stage of the product life cycle.
A. commercialization
B. introductory
C. growth
D. maturity
E. decline
Answer: C
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