According to your textbook, the following is an example of which type of audience-analysis question?"Explain why you believe that capital punishment is moral or immoral."
A. scale question
B. short-answer question
C. free-response question
D. open-ended question
E. informal question
Answer: D
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With regard to shared media response timing, what makes social media a challenge for organizations?
a. Social media can be instantaneous. b. Social media can be prolific. c. Social media can be long-lasting. d. Social media can reach a large audience.
The difference between informing and persuading is like the difference between explaining and entertaining.
Answer the following statement true (T) or false (F)
In The Magnificent Ambersons, Orson Welles perfected the use of
a. mickeymousing. b. cinéma vérité. c. sound montage. d. abstract cutting.
Barb, a sales consultant for a department store, is giving a short talk to freshman college students on the benefits of anti-aging creams.Her presentation has pictures and examples of how the cream works to reduce lines and wrinkles on the skin
The students appeared bored and disinterested in her topic. The reaction of the students suggests that Barb forgot to pay attention to what feature of audience analysis? a. values b. demographic analysis c. psychological profiling d. beliefs