An in-kind promotion occurs when a public relations professional provides newsworthy material to an editor or journalist

Indicate whether the statement is true or false


FALSE

Business

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Able Bakers sells cooking supplies and training services. Under a contract with Putnam Restaurants, Able will provide $60,000 of supplies and three months of training for $2,000 per month. Able's right to receive consideration for cooking supplies is conditional upon providing one month of training services before they can bill the customer for the supplies. When Able delivers the supplies on the

first day of training services, Able will recognize A) $60,000 receivable. B) $60,000 contract liability. C) $60,000 contract asset. D) $60,000 unearned revenue.

Business

Which one of the following refers to individual values and lifestyles?

A. Psychographics D. Demographics B. Role in the decision process E. Geographics C. Position

Business

Dusty is evaluating two bids to supply fence hardware for the 5 acres of pasture that need to be fenced

Breezy submits a bid of $40 per unit with a defect rate of 3%; Lady's bid is $50 per unit and their product manager estimates the defect rate to be around 0.5%. If a section of fence fails, it costs an average of $500 in losses and herding costs to round up all of the capybaras. Dusty believes it will take 500 units to fence in this pasture configuration. The product manager's uncertainty has Dusty concerned; what defect rate for Lady would make Dusty indifferent between the two suppliers as far as total cost is concerned? A) 1% B) 0.5% C) 0.33% D) 0%

Business

Your firm is considering a new investment. The initial cost (today) is $25,000. The project generates year-end annuity cash flows of $15,000 per year for the next two years

If the hurdle rate for the project is 12% and the reinvestment rate is 9%, calculate the MIRR. Is this an acceptable project? A) 8.00%; no, the MIRR is less than the hurdle rate B) 10.10%; yes, the MIRR is greater than the reinvestment rate C) 13.10%; yes, the MIRR is greater than the reinvestment rate D) 10.10%; no, the MIRR is less than the hurdle rate

Business