Media targeting smaller audiences that are alike in some important characteristic and therefore more attractive to specific advertisers


Ans: narrow casting, niche marketing, or targeting

Communication & Mass Media

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Early publicity shops met with limited success because ________

A) few understood what publicity was B) credibility was a problem C) they met stiff resistance from newspaper publishers D) All of the above E) None of the above

Communication & Mass Media

Aria just got engaged, but she is a little concerned that her fiancée's family always seems to have loud arguments about politics when they get together. In reality, they all enjoy these heated conversations, and no one gets offended. Which misconception about conflict is Aria experiencing?

A. Conflict can always be avoided. B. Conflict always occurs because of misunderstandings. C. Conflict is always a sign of a poor interpersonal relationship. D. Conflict can always be resolved.

Communication & Mass Media

Interviewing typically involves:

A. information giving. B. counseling. C. persuading. D. All of the answers are correct.

Communication & Mass Media

When nonverbal behaviors are used to emphasize certain parts of a verbal message, it is said to accent that message

a. True b. False

Communication & Mass Media