A producer of disposable diapers is planning to introduce a new brand of diapers that is specially designed for large babies who are hard to fit with regular diapers. The company mails coupons for the new brand to all the consumers in its database of disposable diaper users. The coupons offer consumers a $2 discount off the regular price of a pack of diapers. The company sends an accompanying letter advising consumers to bring the coupons to their favorite store and use them. If the brand is not in stock, the letter encourages consumers to ask the store manager to stock the new brand. This promotion effort by the company is an example of
A. integrated marketing communications.
B. pulling by customers.
C. pushing in the channel.
D. buyer-initiated communication.
E. None of these answers is correct.
Answer: B
You might also like to view...
________ deals with the comparability of responses to particular (sets of) items
A) Measurement equivalence B) Item equivalence C) Functional equivalence D) Category equivalence
In periods of falling prices, LIFO will result in a higher ending inventory valuation than FIFO
Indicate whether the statement is true or false
Robert lives in San Francisco. He is responsible for a small team in his office there. Robert is also responsible for at least five other teams across Asia and the Pacific at any particular time, usually in places such as Japan, Korea, and Australia. He also usually travels overseas one week each month. Occasionally, Robert’s family will accompany him on these trips. The rest of his time is spent in San Francisco. Robert is considered ______.
a. an expatriate b. a global domestic c. a global businessman d. a universalist
Explain the significance of gatekeepers.
What will be an ideal response?