This theory postulates two routes through which persuasion occurs-a central route and a peripheral route-and focuses on the probability that audience members will be stimulated not only to attend to and decode a message but also to expand it
What will be an ideal response?
The Elaboration Likelihood Model (ELM).
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Because the word "culture" is part of our everyday vocabulary, it's easy to define.
a. True b. False
Which problem would likely rank highest in solution multiplicity?
A. City water mains are leaking about 20 percent of the water supply. B. A student's GPA is perilously close to the minimum required to retain his scholarship. C. A florist's delivery truck was wrecked and a replacement is needed quickly. D. A young couple is very displeased with the décor of their newly rented apartment.
The female employee quotes a city alderman and then says, "It's no wonder he's against free daycare for city workers. He's a man." Which kind of fallacious strategy is she using?
a. personal interest b. character attack c. agenda-setting d. name-calling
__________ is the mood or feeling the speaker creates
a. Style b. Tone c. Clarity d. Delivery