P&T Inc. ? P&T Inc. is an emerging company that wants to focus on personal selling, sales promotion, and public relations activities. P&T's management understands that personal selling is about the personal communication aimed at customers, but they feel that determining more specifics about the products they sell will allow them to better achieve their goal. Another important route they would like to take is to learn more about the various types of sales promotion. Finally, management would like to focus more on publicity-based PR. By concentrating on these areas, the company believes that it will be able to successfully create a promotional campaign. Refer to P&T Inc. If P&T management chose to return a portion of a product's purchase price as a sales promotion method, it would be
referred to as which of the following?
A. Sample
B. Rebate
C. Premium
D. Coupon
E. Direct mail
Answer: B
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In the opening vignette, the Hillsborough accident occurred in ______.
a. Liverpool b. Nottingham c. Sheffield d. London
Global Industries has just issued new appraisal forms to all managers. The company has requested that each subordinate be rated according to how closely the appraisal describes the employee. One statement reads, "This employee is never late for work." The employee would be given a rating of any number from 1 (strongly agree) to 5 (strongly disagree). Global Industries' new form is an example of a(n) ____ appraisal method.
A. external B. objective C. judgmental D. internal E. infrequently used
Changing one or more of a product's characteristics is called:
A. product modification B. product repositioning C. product adjustment D. planned obsolescence E. product extension
Personal liability insurance protects you from financial losses incurred if someone is injured on your property or as a result of your actions
Indicate whether this statement is true or false.