The values-driven management of relationships between an organization and the publics that can affect its success is
A) marketing
B) public relations
C) advertising
D) promotion
E) IMC
Answer: B
You might also like to view...
______ clarified the campaign opportunity for the SVA at Belmont University and helped identify the key campaign stakeholders.
A. Secondary research B. Primary research C. Action D. Evaluation
Which of the following is a recommended method of sending additional materials such as videos and photos to the media?
a. sending each item in a separate email b. directing the media to your organization’s website c. including embedded links within a multimedia email containing the news release d. mailing the materials
John is able to tell when his mother is annoyed with his behavior just by the look she gives him because nonverbal communication
A. serves multiple functions. B. is present in most communication contexts. C. is the primary means of expressing emotion. D. is present in most communication situations.
DESC is an acronym for the four steps to becoming more assertive: Describe, Evaluate, Support, and Care.
Indicate whether the statement is true or false.