In beating ad clutter, repetition can increase brand and ad recall, except when:
A) the ads are put into different media
B) competing ads are present
C) a celebrity spokesperson is used
D) the ad uses a fantasy executional framework
B
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Payment is made for an electric bill which was received and recorded earlier. For this transaction, identify the effect on the accounting equation
a. Assets increase and liabilities increase. b. Assets increase and stockholders' equity increases. c. Liabilities increase and stockholders' equity decreases. d. Liabilities decrease and assets decrease.
If Southwest Airlines' employees lost their high enthusiasm and commitment to the company:
A. the airline could continue without problems because its cost leadership strategy is dependent on its efficient internal procedures. B. replacement employees could be hired from rival airlines that are laying off employees and easily be merged into the Southwest culture. C. there would be no impact on Southwest's profitability because Southwest's customers value the low fares rather than being "entertained" by the employees. D. Southwest would have lost one of its competitive advantages, and its performance would be threatened.
A construct is an unobservable or latent variable that can be defined in conceptual terms that
can be measured directly. Indicate whether the statement is true or false
Caileen has a pattern of coming in late on Mondays. Each time this has happened, Caileen’s manager has gotten angrier and angrier. Finally, the manager has had enough and wants to dock Caileen’s pay for being tardy on so many Mondays. However, there is no evidence that Caileen has ever been told that coming in late on Mondays is a problem. The discipline of Caileen appears to violate which test of Just Cause?
A. Upon investigation, was there substantial evidence or proof that the employee was guilty as charged? B. Was the degree of discipline administered by the company in a particular case reasonably related to the seriousness of the employee’s proven offense and the record of the employee’s service with the company? C. Did the company give the employee forewarning or foreknowledge of the possible or probable disciplinary consequences of the employee’s conduct? D. Has the company applied its rules, orders, and penalties evenhandedly and without discrimination to all employees?