The life cycle pattern of the mass media, in the correct order, is:

a. innovation, penetration, peak, adaptation, decline
b. innovation, penetration, peak, decline, adaptation
c. invention, growth, peak, adaptation, downfall
d. invention, peak, penetration, competition, decline


b. innovation, penetration, peak, decline, adaptation

Communication & Mass Media

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The public relations field has yet to be developed in other countries around the world

Indicate whether this statement is true or false.

Communication & Mass Media

Why are the participants seated in a circle in a roundtable discussion?

A) so they can see and react to each other B) to encourage greater participation C) to make role-playing possible D) because King Arthur invented discussion

Communication & Mass Media

One effective way to begin a speech is to ask the audience a question

Indicate whether the statement is true or false.

Communication & Mass Media

According to your textbook, the specific purpose for a speech should

A. include a reference to the audience. B. be expressed as a question. C. be written as a full infinitive phrase. D. All of these answers are correct. E. Both include a reference to the audience and be written as a full infinitive phrase.

Communication & Mass Media