Name and describe the two types of online focus groups. How do they compare to in-person focus groups?
What will be an ideal response?
REAL-TIME ONLINE FOCUS GROUPS. These are live, interactive sessions with four to six participants and a moderator in a chat room format. The typical session does not last longer than 45 to 50 minutes. This technique is best for simple, straightforward issues that can be covered in a limited time. The results tend to be superficial compared to in-person focus groups--but this is acceptable for certain types of projects.
TIME-EXTENDED ONLINE FOCUS GROUPS. These sessions follow a message board format and usually last five to ten days. The participants comment several times a day and the moderator reviews comments and probes or redirects the discussion as needed. This technique provides three to four times as much content as the average in-person focus group because participants have time to reflect, talk to others, visit a store, or check the pantry. This time translates into richer content and deeper insights.
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Physical counts of inventory:
A. Are not necessary under the cost-to benefit constraint. B. Must be taken at least once a month. C. Are not necessary under the perpetual system. D. Requires the use of hand-held portable computers. E. Are necessary to adjust the Inventory account to the actual inventory available.
When a group of consumers is viewed as "uncool" by your primary target market, the "uncool" group would be considered a(n):
A. dissociative reference group B. negative reference group C. avoidance reference group D. membership reference group E. aspirational reference group
A(n) ________ project consists of teams formed from professionals spanning multiple countries, continents, and cultures with their work integrated for the entire enterprise.
Fill in the blank(s) with the appropriate word(s).
All of the following are psychological techniques except
A. customary pricing. B. bundle pricing. C. reference pricing. D. odd-number pricing. E. price skimming.