Explain, briefly, why most forecasting error measures use either the absolute or the square of the error
What will be an ideal response?
A deviation is equally important whether it is above or below the actual. This also prevents negative errors from canceling positive errors that would understate the true size of the errors.
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Which of the following factors is LEAST relevant when selecting a particular medium for an advertisement?
A. the type of product. B. the costs of alternative media. C. the message content. D. available budget. E. campaign objectives.
Which part of the speech outline contains an attention gaining device, a central idea, and a preview of main points?
A) body B) thesis C) introduction D) conclusion
A full-line discount store that combines a grocery store, pharmacy, and services is called a ________.
Fill in the blank(s) with the appropriate word(s).
Suppose that a bus company is deciding where to locate its central hub. There are 6 possible destinations for the buses. Suppose that the center of town will be used as the reference for describing the possible destinations
A is located 5 miles South and 3 miles West. B is located 3 miles North and 2 miles East. C is located 1 mile South and 5 miles East. D is located 2 miles North and 3 miles West. E is located exactly in the center of town. F is located 10 miles North and 5 miles East. Assume that traffic to each destination will be equal. Where should the hub go so that travel time is minimized?