An Asian-American family whose relatives emigrated four generations ago has three children. The oldest son, George, is in medical school. Susan, at the age of 21, is a concert pianist. Brent is a second-year business student. This family is likely to exhibit which of the following Asian American buying patterns?
A. non-assimilated, due to inherent differences in Asian subcultures that transcend generations
B. assimilated, exhibiting buying patterns very much like other typical American consumers
C. non-assimilated, exhibiting buying patterns very much like other typical American consumers
D. non-assimilated, yet celebrating their culture by purchasing authentic Asian goods
E. assimilated, yet celebrating their culture by seeking traditionally Asian occupations
Answer: B
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