Shannon and Emilio have been dating for three months. Although Shannon is happy with Emilio and feels that he treats her well, she is excited to hear through the grapevine that Travis is also interested in her. Shannon finds Travis to be more attractive and exciting than Emilio, and after some thought, she breaks up with Emilio to date Travis. Shannon most likely used her ________ to make the decision.

A. conscience
B. comparison level for alternatives
C. equity theory
D. comparison level


Answer: B

Communication & Mass Media

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What are the most common reasons for dating breakups? Are these similar for heterosexual, gay, and lesbian couples? Do the same reasons also predict a likelihood of divorce?

What will be an ideal response?

Communication & Mass Media

Gudykunst's studies based on individualistic versus collectivist values that explain how communication styles vary from culture to culture are an example of:

A. rhetorical research. B. social science research. C. critical research. D. interpretive research.

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Effective speeches about ________ often educate listeners about their evolution and development or their significance in history, culture, politics, or ecology.

A. concepts B. issues C. objects D. places

Communication & Mass Media

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A) choice B) coercion C) manipulation. D) information.

Communication & Mass Media