To increase profitability, top management of a national retailer needs to decide if it will close several stores. Management knows that by closing the locations, it will save the company millions of dollars and benefit many stockholder groups and individuals. The benefits of closing the stores outweigh the benefits of keeping them open. Keeping the stores open would be advantageous for many fewer people than closing the stores. This logic is an example of the ___ approach to deciding ethical dilemmas.
A. individual
B. majority
C. utilitarian
D. justice
E. moral-rights
C. utilitarian
Ethical behavior in the utilitarian approach is guided by what will result in the greatest good for the greatest number of people. Managers often take the utilitarian approach, using financial performance such as efficiency and profit as the best definition of what constitutes "the greatest good for the greatest number."
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The main section of the marketing plan most likely presents a detailed ________ analysis of the current marketing situation
A) breakeven B) SBU C) SWOT D) regression E) cluster
The data from product market competitors are likely to receive greater weight when:
A. employee skills are not specific to the product market B. labour costs are a small share of total costs C. the supply of labour is not responsive to changes in pay D. the level of skill needed to perform the job is high E. product demand is not related to price changes
Frito-Lay is considered the king of the salty snack industry with its distribution network of 42 plants, 12,800 delivery people, and more than 900 tractor trailers formed into a retail delivery powerhouse. Smaller manufacturers of salty snacks find that monitoring the activities of Frito-Lay is an effective way to monitor the _____ factors within their external environments.
A. bureaucratic B. marketing mix C. competitive D. social E. demographic
Which of the following is NOT true regarding a letter of credit?
A) The importer and exporter agree on a transaction. B) The importer applies to its local bank for the issuance of a letter of credit. C) The exporter applies to its local bank for the issuance of a letter of credit. D) The importer's bank cuts a sales contract based on its assessment of the creditworthiness of the importer.