The four main promotional activities are
a. coupons, contests, free samples, and in-store displays.
b. television, radio, newspaper, and magazine advertisements.
c. advertising, personal selling, publicity, and sales promotion.
d. none of the above
C
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Ryan, an employee at GoBiz Inc., is known for his short-tempered and argumentative nature. During a heated exchange at work one day, Ryan makes a derogatory gesture toward his manager, which causes Ryan to be fired. This scenario is an example of
A. involuntary turnover. B. open-door policy. C. voluntary turnover. D. revolving door policy. E. progressive discipline.
A(n) ________ relationship develops when people not directly in the chain of command evaluate the methods and performances of other teams.
A. advisory B. work-flow C. liaison D. service E. audit
Sellers or lessors are liable only for products that are reasonably dangerous.
Answer the following statement true (T) or false (F)
In capital budgeting, risk refers to a high degree of variability of the initial investment of a project
Indicate whether the statement is true or false