A threat to validity or reliability is:
A. not really an issue if you're not going to publish your research.
B. generated by research participants only.
C. any data-related problem that could lead you to draw a false conclusion from the data.
D. generated only when participants drop out of a study that collects data over a long period of time.
E. generated by researchers only.
Answer: C
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Simon (1987) points out that intuitive decision making is
A. logical B. illogical C. neither logical or illogical D. none of the above
Which PR agency was one of the first to have a global presence?
a. Rogers & Cowan b. Hunter PR c. Hill & Knowlton d. DAY
All of the following are true regarding surveys EXCEPT: a. Surveys are the tried and true method of testing campaign results b. Surveys can be conducted on the Internet or by fax. c. The same initial and follow-up surveys are needed to determine whetherany changes in audience awareness, comprehension, attitudes or actionoccurred
d. It is not a good idea to use "test" and "control" groups.
One of the questions Nick asked during his interview with a nuclear physicist was, "Wouldn't you agree that the benefits of nuclear power out way the risks?" This is what type of question?
A) open-ended B) closed-ended C) neutral D) leading