At the Comfort Inn website, a customer can create an account with his preferences for a smoking or nonsmoking room, the type of pillows he likes, early or late check-in and check-out, and his room location. The hotel keeps track of this information and uses it whenever this customer reserves a room in the future. This is an example of
A. diversification.
B. a single target market approach.
C. task transfer.
D. mass customization.
E. a combined target market approach.
Answer: D
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