Measuring message reception is more important than measuring understanding because understanding seems to occur independently of the messages received verbally

a. True
b. False


B

Communication & Mass Media

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Andre is trying to figure out who he will vote for in the upcoming mayoral election. He went on to do significant research about each candidate’s views and record of experience. Andre’s attempt to gather information so that he can make the best decision possible for himself and for others reflects his interest in engaging in which of the following?

A. Negotiation B. Power C. Construction D. Informed choice

Communication & Mass Media

The pitch of a speaker's voice is: a. the speed at which the speaker is speaking

b. manipulation of the speaker's voice to create certain meanings or moods. c. the relative clarity of the speaker's voice. d. the highness or lowness of the speaker's voice on a musical scale.

Communication & Mass Media

The public’s conception of media violence is limited to:

a. physical violence b. graphic violence c. serious violence d. all of the above

Communication & Mass Media

Emily was giving a speech about the importance of immunizations for children. She wore her

nursing uniform to class while giving her speech. This is an example of using which factor of delivery to enhance a speaker's credibility? A) gestures B) facial expressions C) posture D) appearance

Communication & Mass Media