Buying responsibility and purchase influence between husband and wife vary greatly depending on the product and the specific family.
Answer the following statement true (T) or false (F)
True
Buying responsibility and influence vary greatly depending on the product and the family.
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Janet wants to occasionally take Fridays off. Her performance is the highest in the office, and the rules state that the person with the highest performance should get schedule preference. However, Janet’s colleague has a regularly standing golf game with the boss on Fridays, so Janet knows no matter how hard she works she will always be asked to work Fridays so that her boss can golf with her colleague. Janet begins to work less hard. In this scenario, Janet’s motivation is effected by what element of expectancy theory?
A. expectancy B. instrumentality C. effort D. valence
Scenario 12.1 Use the following to answer the questions. Concession Supply sells hotdogs, buns, and nacho ingredients to several major league ballparks across the country. Currently, Concession Supply has the following pricing information for one case of hotdogs sold at Wrigley Field: Total fixed costs = $1,200, Selling price = $16, and Variable costs = $6. Refer to Scenario 12.1. If Concession Supply increased its price by 10% and experienced only a 2% decrease in the demand for hotdogs, the demand would be
A. inelastic. B. common. C. prestige. D. elastic. E. marginal.
Which of the following is a similarity between demographic segmentation and psychographic segmentation?
A. Both divide markets based on consumer characteristics. B. Both divide markets based on where consumers live. C. Both divide markets based on how people behave toward various products. D. Both are categories of business market segmentation.
Angela works in the sales department of a consumer products firm with a strong code of conduct. During sales training, Angela and her coworkers were told about the importance of ethical selling, particularly transparency with the consumer. Indeed, over the next few months, Angela witnessed some of her coworkers who got caught bending the rules get reprimanded, and one even got fired. However, Angela realized that this pattern of discipline was inconsistent. Isaach, one of her coworkers, has been known to steer customers to higher priced products, exaggerate a product's capabilities, and even fail to divulge important safety information. Yet Isaach, the highest-performing salesperson, rarely got reprimanded. Angela noticed other people were beginning to follow Isaach's lead because they
recognized that if these behaviors secured more sales, they would sell more without facing the consequences for their misbehavior. Angela's company appears to provide the __________ for unethical behavior despite its ethics code and training. A. peer pressure B. opportunity C. organizational values D. social factors E. exposure