Which of the following is a good example of brand repositioning?
A) increasing the market share by reducing the price of the product
B) adding a health claim to orange juice
C) adding additional features to a product
D) increasing distribution
B
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The reason cultural factors are a challenge to global marketers is that they are hidden from view
Indicate whether the statement is true or false
How do merchant wholesalers and agents/brokers differ?
What will be an ideal response?
In letters to people of other cultures, it is a good idea to use first names in the salutations
Indicate whether the statement is true or false.
Heinz revolutionized the industry when it introduced its inverted bottle because consumers had complained for years about how hard it was to get out that last bit of ketchup. The company spent three years designing the convenient container, which is equipped with a vacuum cap that stops dry ketchup from forming around the lid. Which of the following packaging objectives does this exemplify?
A. protection B. harmony C. aesthetic D. communication E. promote usage