The pharmaceuticals division of Omni Healthcare holds low market share in a high-growth market. In order to increase market share, managers would be most likely to decide which of the following?
A) hold the pharmaceuticals division's share
B) implement a harvest strategy
C) use money from a cash cow to promote the pharmaceuticals division
D) divest the SBU
E) diversify the pharmaceutical division
C
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a. a gambling addiction b. lack of segregation of duties c. centralized decision making environment d. questionable integrity of employees
The owner of a successful independent book store has been thinking lately that she either needs to find a new location or expand this one as she stumbles over boxes of books in the cramped space
What type of research design should she use to determine how her customers feel about the current store? Why?
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Indicate whether the statement is true or false