What is "journey mapping" and how is it used by retailers?
What will be an ideal response?
Journey mapping is a technique that helps companies identify points in their customers' journey where the buying process breaks down. It provides retailers with a road map of opportunities to reduce friction points that keep a consumer from moving forward in the relationship. By using journey mapping, retailers are better able to design customer experiences that move the consumer from awareness and discovery to purchase, use, and advocacy of a good or service.
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Notes payable
A) are promissory. B) involve debt to many creditors. C) are secured by real property. D) All of these choices.
Marginal revenue is the change in total revenue resulting from a one-unit change in output
Indicate whether the statement is true or false
A necessary element of internal control is
A) database B) systems design C) systems analysis D) information and communication
Since the process cost summary describes the activities of a production department for a specified reporting period, it does not present information about any costs incurred in prior periods.
Answer the following statement true (T) or false (F)