When customers calculate the perceived economic benefits of a continuously provided service in relationship to the economic costs, they are gauging the ________ equity
A) private
B) brand
C) payment
D) customer-service
E) product-service
C
You might also like to view...
Data mining and data coding of a firm's database can help a firm develop more personalized marketing communications and marketing programs
Indicate whether the statement is true or false
A ____________________ costing system is appropriate where products manufactured have different direct materials but similar processing techniques
Fill in the blank(s) with correct word
A major advantage of advertising is that _____
a. costs per viewer, reader, or listener are low b. media costs are free c. advertising has higher credibility than public relations d. immediate feedback is provided
Business firms encounter legal ________ in the form of laws or court decisions and in the advice they receive from people with formal legal training
A) deductions B) inductions C) reductions D) conclusions