Christina recommends that the organization invest in creating a strong brand image so consumers will be willing to pay more for its product than they are willing to pay for its competitor’s product. Christina is recommending the ______ strategy.
A. branding
B. cost leadership
C. differentiation
D. focus
B. cost leadership
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Kaitlin manages the organization’s employee-related actions to ensure compliance with equal opportunity laws and regulations as well as organizational affirmative action plans. Part of her job also involves managing diverse groups of people within the organization. Kaitlin’s human resource management specialty is ______.
A. training and development B. compensation and benefits C. the legal environment D. ethics and sustainability
Which of the following is NOT a recommended format for writing a date in an international business document?
a. 2/10/08 b. 10.2.2008 c. 10 February 2008 d. All are recommended formats.
Joseph has been contributing to the 457 retirement plan ever since he started working. In the context of employee-contribution retirement plans, Joseph most likely works as a:
A. clergyman in a church. B. counselor in a corporate company. C. teacher in a private school. D. lawyer in a district court.
Traditionally, marketing-oriented multinational corporations have operated differently in each country, with segmentation strategies that provided different marketing mixes. Today, there has been a trend toward global marketing standardization. What is global marketing standardization? Can companies truly follow the basic premise of the global marketing standardization concept?
What will be an ideal response?