Explain the process of customer relationship management (CRM) in terms of how it impacts marketing activities.
What will be an ideal response?
Customer relationship management (CRM) is a business philosophy and set of strategies, programs, and systems that focus on identifying and building loyalty among the firm's most valued customers. Firms that employ CRM systematically collect information about their customers' needs and then use that information to target their best customers with the products, services, and special promotions that appear most important to them.
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The need for economies of scale often restricts choice of location for service facilities
Indicate whether the statement is true or false
If you create a table based on primary data, you should include a source note below it
Indicate whether the statement is true or false
What is the purpose of the Uniform Computer Information Transactions Act?
A) To ensure that credit card companies process transactions promptly B) To convert existing contract law so that all contracts are interpreted as if they were negotiated over the Internet C) To establish uniform rules for the formation and enforcement of electronic contracts and licenses D) To provide consumers certain rights in their contracts with Internet service providers
In the context of keyeconomic considerations when entering a foreign market, the financial infrastructure in a country most likely includes _____.
A. railroads B. cell phone coverage C. power plants D. credit