Although marketers have found that psychographics are often more useful for predicting consumer behavior than demographics, psychographic segmentation

A. is still an unproven area.
B. is rarely used and unproven.
C. is available only in limited geographic areas.
D. is a more expensive method for identifying potential customers.
E. offers only one-to-one marketing potential.


Answer: D

Business

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_____ are applications that combine features of two or more online applications.

A. ?Databases B. ?Mashups C. ?Spreadsheets D. ?Neural networks

Business

Which of the following is NOT a duty of the court-appointed trustee in a chapter 11 case?

a. Investigate the acts, assets, liabilities, and financial condition of the debtor b. Examine proofs of claims c. Collect and liquidate the property of the debtor's estate d. All of the above are duties of a court-appointed trustee

Business

Self-service portals promise faster execution of employee and manager transactions, with more informed users.

Answer the following statement true (T) or false (F)

Business

Publicly held firms that apply U.S. GAAP or IFRS must show earnings per common share data in the body of the income statement

Indicate whether the statement is true or false

Business