List the four guidelines around which brainstorming is built. What are the limitations of brainstorming?
What will be an ideal response?
Brainstorming is built around four basic guidelines for participants:
• Generate as many ideas as possible.
• Be creative, freewheeling, and imaginative.
• Build upon (piggyback), extend, or combine earlier ideas.
• Withhold criticism of others' ideas.
The major difficulties of brainstorming include the residual fear among some members that their creative thoughts will be looked down upon, the fact that independent thought and later criticism of one's ideas do not contribute to group cohesion, the failure to set and follow ground rules, an organizational history of not taking action to implement ideas, and the very real fact that only one person can speak at a time.
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