What is one stated recommended way that PR practitioners can be effective at stories and pitches to reporters?
a. reading and research on specific reporters and media outlets
b. gaining familiarity with a publication’s editorial policies
c. building a network of contacts in the journalistic field
d. developing a topic and story list for pitches
a. reading and research on specific reporters and media outlets
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It is the responsibility of the speaker to know the minimum and maximum time limits for their speech
This principle falls under which guideline in preparing your speech? A) Understand the assignment. B) Organize your speech. C) Practice your speech. D) Deliver your speech.
The free press-fair trial controversy stems from a conflict between the guarantee of a free press in the First Amendment and the right of the accused to a trial before impartial jurors, set forth in:
a) the Smith Act; b) the Fourth Amendment; c) the Sixth Amendment; d) Article I, Section II of the California Constitution; e) the Brown Act.
A salesperson wants to include the very best type of presentation aid to support his talk on the company's new product line. What are generally considered the best presentation aids?
a. objects b. models c. handouts d. people
Models are especially useful for ____
A) describing and explaining scientific topics that involve a relatively large physical structure. B) eliciting an emotional response from an audience. C) documenting ideas brought up during an interactive brainstorming session. D) participatory exercises.