Homemade Soup Co has advertised their soup in certain magazines using photographs showing bowls of their soup with pebbles at the bottom of the bowl. The pebbles were used to displace the soup in the bowl, forcing the vegetables and meat to the surface
This photographer's trick made the soup appear heartier than it was. An FTC staffer is thumbing through the latest edition of her favorite magazine. She notices the Homemade Soup Co ad and goes to her kitchen, opens up a bowl of Homemade's soup and decides that her bowl of soup looks nothing like the one in the ad. What are the steps the FTC would take to proceed against Homemade Soup Co?
In a typical situation, the FTC discovers a potentially deceptive practice, investigates, files a complaint against the alleged offender, has a hearing in front of an Administrative Law Judge (ALJ) to determine if a violation of the law has actually occurred, and obtains a cease and desist order if the ALJ finds that one is necessary. The respondent may appeal to the FTC to reverse or modify the order.
You might also like to view...
Through ________ competition, competitors offer different goods and services that attempt to satisfy the same consumers' needs and wants
A) discretionary income B) product C) brand D) monopolistic E) oligopolistic
Which of the following is most likely to focus on satisfaction with rewards?
A. Institutional Stars B. Lone Wolves C. Apathetics D. Corporate Citizens
Kamoche and Cunha define ______ as ‘the conception of action as it unfolds, by an organization and/or its members, drawing on available material, cognitive, affective and social resources’.
a. Organizational design b. Innovation c. Management creativity d. Organizational improvisation
Angela ordered a new sweater online. Once the order was complete, the company sent her an e-mail with a link to the shipping status of her order. Angela could use this link at any time to see exactly where her package was in the delivery process. This is an example of ________ ________ communication.
Fill in the blank(s) with the appropriate word(s).